Just like we are living in the online digital world where everything is present online, whether it is from food to clothes and needles to furniture, we can get it online sitting at home. This is possible because everyone is now registering their presence online.
For this, you should come to SEO and SMO of the website. Although you can do this by hiring external help like SEO and SMO experts, this is a costly deal, it is not forgotten and at the same time it is not at all like that your website has come to the top, then your work is over, It’s not like this. Continuous efforts have to be made to maintain it.
So friends today, we will tell you how you can do SEO of your website yourself and get success in the online world.
First of all, let us tell you what is SEO?
SEO’s full form – Search Engine Optimization. This process is used by the website owners. To help rank webpages, this technique is used to rank above competitors’ websites, simplifying search on Search Engine. While there are many search engines you can rank on, including Bing and Yahoo, most Internet searches (80%) are done through Google. As a result, the SEO tips you will pass are viewed by Google and geared towards ranking.
What does Search Engine look for when ranking your site?
Nowadays SEO has become more involved as Search Engine has developed more aspects of how to rank sites. For example, in the early days, ranking barriers were increased to name the page as part of the URL. As the Internet grew, it became more difficult to bring orders and reliable results.
Google is especially fighting this battle so that only the right results are shown to searchers, which is good for web searchers, but more difficult for website owners.
Today understanding what Google does and wants can go a long way to improve your SEO. Here is a basic list of what Google sees to rank your site.
How long have you been online -
Using SEO technology in new sites is a difficult task as there is a lot of competition and Google favors old sites rather than new sites.
Keyword Usage -
When search engines visit your site, they see the page content and meta information for what it is. When people use these keywords (search terms) in their engines, they know how to distribute your page as a result.
This means that it is important for you to know which words and phrases people will use on search engines. You can do this through keyword analysis. If a keyword occurs too often, consider using a variation of the word.
Outgoing Link -
Search engines like to see links from other sites as well as links within your site (ie linking to other content on your site).
Incoming links -
These are links to other sites on your website. Social media can be very useful in this, but at the same time, other quality sites associated with your content go a long way to improve your ranking. Search engines will decide you by the company you keep, so your goal should be on outgoing and incoming links.
Responsive Web design -
Since many people nowadays use phones or tablets for online, Google has now also included having a mobile-friendly website as one of the aspects seen during the ranking of the site.
10 DIY Tasks for SEO
Now that you consider some search engines when deciding to index and rank your site, here are 10 things you need to do to improve your search engine rankings to boost traffic and profits –
Tip 1: Select the correct keywords.
Tip 2: Select the correct domain name.
Tip 3: Use keywords in file names and folders.
Tip 4: Use your keywords in your page title.
Tip 5: Use the keywords text in your navigation.
Tip 6: Create useful keywords content – and repeat.
Tip 7: Make keywords part of your Meta description.
Tip 8: Secure high-quality incoming links.
Tip 9: Use keyword text in your link, do not use click here.
Tip 10: Create a site map.
To use all these tips properly, you can get information by watching YouTube videos or reading Blog Tutorials on your own and can use step-by-step for your website. Learning SEO by itself is also a very important and simple process.
Now we talk about SMO -
Social media optimization (SMO) is an important factor in your internet search ranking. This strategy is often overlooked by many companies, even though it may help raise your position in the search rankings.
In Social Media, there are two important search engines for you to customize:
1. Search function within each social network
2. Google search
When you optimize for the search environment, there are some benefits – such as having people point to your website from your profile, to find your profile, to connect with you and to reach more people on your website. One link can also benefit.
So today we will tell you about DIY (Do it yourself) SMO technique. Some instant suggestions are given below –
Make social alignment in your website -
Include social sharing tool in your site. Include a web link to your social media channel directly from your website and from your social profile directly to your website. You can also add social media sharing buttons to individual blog posts.
Links on social media are often considered to be high quality links because social sites have a high web authority which will benefit us greatly in SMO.
In SMO, consistency is the key -
Creating your social profile seems like a simple task, yet getting business from here is a difficult task. Fill profile information 100%. Search engines give priority to those whose information has been mentioned in their profiles. Keep in mind that all the contact information in your social profile should be exactly the same as on your website.
Put together SEO Keyword and Social Media -
If you want to connect your social media profile to more people, then keywords play a very strong role. In fact, if you are not optimizing your profile properly, you are leaving money on the table for your competitors. If you can use your Keyword effectively in your profile or page name, it will help you to rank better in the Keyword search and social network search on Google.
Use keywords in your social post -
Keywords are important for your website, blog content and advertising campaigns. This helps your content reach your target audience.
Become Social on Social Media -
Social media is an easy way to make social. Social signals are an important factor in SEO because the search engine looks at social signals and factors such as how often you are posting, how many people interact with you, and whether social sharing elements are available for website visitors. Brands often forget that the purpose of these platforms is to build relationships. Share useful content from both your website and other relevant sites.
Use branded cover images -
The cover image on social media is usually seen by the user for the first time when he visits your page, and you want to give them a good impression. Use this opportunity to convey brand messaging to your current and future customers.
As per the guidelines given for each platform, ensure that your cover image is formatted and displayed correctly, and always use professional and memorable professional images. Using a tool such as a canvas to create images, you can create beautiful easy cover images.
Friends, this was SEO and SMO techniques that you can easily adopt.