If you want to grow your email list and collect more leaders, you need a tool that can help you implement optimized strategies for conversion.
OptinMonster is one of the most popular tools to help you achieve just that. It allows you to create various types of pop-ups and subscription offers that connect directly to your favorite email marketing service.
But where OptinMonster really gets powerful is in all of its advanced targeting, activation, and customization features. These allow you to optimize your campaigns for specific content and users, which can increase your conversion rates and help you market more effectively.
I have been using OptinMonster for years, and in addition to collecting visitor emails, I am considering using it to increase affiliate sales with its exit-intent popup as well.
In reviewing this OptinMonster, I will work with this popular tool to help you decide if it is right for your website.
Install and activate OptinMonster in WordPress:
For this tutorial, we will be using OptinMonster, which is the best lead generation software on the market. It helps you grow your email list and convert website visitors into paying customers.
Note: Our founder, Syed Balkhi, first created OptinMonster to help increase our own sales and subscribers. It is now a premium plugin used by hundreds of thousands of websites.
First, you need to visit the OptinMonster website and sign up for an account.
OptinMonster is a paid service and you will need your “Growth” plan to access the “Coupon Campaigns” feature.
After that, you need to install and activate the free OptinMonster plugin on your WordPress website. For more details, check out our step-by-step guide on how to install a WordPress plugin.
The plugin connects your WordPress website to the OptinMonster app. Upon activation, click on the OptinMonster menu in the admin sidebar to connect your account.
Install a Plugin using WordPress Plugin Search
The easiest way to install a WordPress plugin is to use the plugin search. The only downside to this option is that a plugin must be in the WordPress plugin directory, which is limited to free plugins only.
The first thing to do is visit the plugins »Add new page within your WordPress admin area.
You will see a screen like the one in the screenshot above. Search for the plugin by typing the name of the plugin or functionality you are looking for. After that, you will see a bunch of listings like the following example:
You can choose the plugin that best suits your needs. Since in our search, we were looking for WPForms, which is the best WordPress contact form plugin, we will click the “Install Now” button next to it.
WordPress will now download and install the plugin for you. After this, you will notice that the “Install Now” button will change to the “Activate” button.
A WordPress plugin can be installed on your site, but it won’t work unless you activate it. So go ahead and click the activate button to start using that plugin on your WordPress site.
That’s it, you have successfully installed your first WordPress plugin.
The next step is to configure the plugin settings. This setting will vary for each plugin, so we won’t cover it in this post.
Five reasons to use OptinMonster
In the next section, I will show you step by step how you can use OptinMonster to create your own subscription forms. But first, let’s go over some of the biggest benefits of OptinMonster …
1. Multiple Types of Popups
When most people think of OptinMonster, they think of “traditional” focused lightbox pop-ups. However, OptinMonster actually allows you to create six different types of options/offers:
- Popup
- Floating bar (AKA notification bar)
- Fullscreen
- Inline
- Slide-in
- Gamified
The most exclusive option here is definitely Gamified, which allows you to create an interactive spinning wheel. This is especially useful for e-commerce stores because it allows you to create a “Spin to Win” wheel that offers discount codes.
2. Drag-and-Drop Popup Builder (and Pre-Built Templates)
Another great benefit of OptinMonster is how easy it is to create great-looking pop-ups without requiring a designer or any special technical knowledge.
There are two factors that go into this.
First, when you create a new pop-up window, you can choose from a variety of pre-designed templates to use. This helps you get started quickly with a great-looking opt-in that was created by a professional designer.
Then to help you customize things, you can customize your template using the drag and drop editor. You will be able to:
- Control styles for each element
- Rearrange items using drag and drop
- Add or remove items if necessary
3. Detailed targeting and activation rules
One of the strongest points of OptinMonster is its detailed guidance and activation rules. Compared to most other pop-up solutions, especially WordPress plugins, you simply get more options to guide where your pop-ups appear, who sees them, and when they are displayed.
You can also combine all of these rules in unlimited combinations, giving you even more flexibility.
OptinMonster divides its activation and targeting rules into three sections:
- Trigger
- Targeting
- Personalization
Trigger rules refer to when pop-ups are displayed. You can activate by:
- Time on page
- Time on site
- Inactivity
- Date
- Time
- Date & time
- Day of the week
- Month of the year
- Content on your site
- If a visitor clicked on a link
- Geolocation
- Referrer URL
- Use of ad blockers
- Offset distance
- Browser cookies
- URL queries
- Anchor tag
Personalization rules allow you to target based on user actions, such as:
- Exit intent
- Visitor device (e.g. mobile vs desktop)
- New vs returning visitor
- Whether or not converted on a certain OptinMonster campaign
- Whether or not stopped a certain OptinMonster campaign
- Whether or not seen a certain OptinMonster campaign or campaign type
- Whether or not visited a certain page
I think the most powerful rules are the customization rules. Personalization is a great way to increase your conversion rates and OptinMonster gives you all the control you need to add personalization to your campaigns.
For example, if you already know that someone is interested in WordPress (because it has already become a WordPress offer in the past), you can use this knowledge to show them more WordPress-related offers, which would have a much higher chance of moving.
You could even show them an offer that relates directly to the previous offer. For example, if they’ve already converted to your “How to create blog” offer, you could show them a “How to drive traffic to your blog” offer that connects to that first offer
4. Easy Analytics and A / B Testing
To help you improve your offerings, OptinMonster offers useful analytics for all your pop-ups and also gives you the option to easily run A / B tests to test different pop-ups against each other.
OptinMonster offers you two ways to collect/view analytics.
First, OptinMonster has its own basic analysis tool that will show you:
- Total impressions
- Conversions
- Top-converting pages
If you want to see more detailed analytics, OptinMonster also has a built-in integration for Google Analytics that will allow you to see much more detailed information in your Google Analytics dashboard.
With the integration of Google Analytics, OptinMonster sets up event tracking so that you can see the conversion information in Google Analytics. You can also combine this information with all other Google Analytics reporting options.
5. Dedicated eCommerce Features
If you have an e-commerce store, you will really appreciate some of OptinMonster’s dedicated e-commerce features.
OptinMonster comes with integrations for popular eCommerce tools like Shopify, WooCommerce, and BigCommerce.
You can target offers based on the following conditions:
- The specific product a buyer is viewing.
- The total number of items in a buyer’s cart or the total value of the items in their cart.
- If a buyer has added a specific item to their cart
This opens up many great marketing opportunities. For example, you can trigger an upsell offer if a buyer adds a certain item to their cart. Or, you can activate a free shipping offer if you see that the value of your cart exceeds a certain amount.
FAQ (Frequently Asked Questions) :
How much does OptinMonster cost?
Pricing for OptinMonster starts at $ 9 per month for a single site license with all basic equipment. Their Plus plan costs $ 19 per month which includes everything in the original plan, as well as advanced features such as advanced technology, monster link, inactivity sensor, etc. Their most popular Pro plan is priced at $ 29 per month, with every feature available.
The Growth Plan supports 5 sites, including everything in Pro, and allows you to add custom branding, so the app looks like it’s your own. You also get activity logging and client login details for $ 49 per month.
As a paid solution, OptinMonster comes with premium support through a ticket-based system. The response time for tickets is incredibly fast. They have their own in-house support team, which consists of specialists who are well versed in the product and meet the conversion needs of their customers.
Who should use OptinMonster?
OptinMonster is the most powerful lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to increase your email list, improve your website conversions, and reduce cart abandonment, you need OptinMonster.
OptinMonster is the best conversion optimization tool for small businesses that want to develop. And the way we work for small businesses can be explained in 3 easy steps:
- Creating a conversion-optimized campaign that attracts your potential leads or customers
- Ensuring that campaigns are shown to the correct site visitors
- Turning your new visitors into leads or customers
Will OptinMonster slow down my website?
Not at all! OptinMonster is carefully designed with performance. Our embed code loads in a non-blocking, asynchronous way, ensuring that your website load time has no negative impact as a result of converting more visitors into customers and customers with OptimMonster.
