Search Engine Optimization (SEO) is an important aspect for any website.
If you use SEO properly on your site, it greatly affects your ranking and your site can achieve the top rank in Google search results.
So if you want to get a good rank in Google, then read this SEO tutorial carefully.
SEO Tutorial Step by Step Guide
First of all, you need to follow the Basics of SEO Tips for your site. Here I will tell you about some tools and plugins which will help in getting a good rank in search engine.
Set up Google Search Console
Google Search Console is a very powerful tool developed by Google. This tool is specifically designed to see how your site is performing in Google.
It provides many features to track your site.
- Search analytics
- Submit a sitemap
- Fix website errors
- Messages from the Google search team
- Google index
- а lot
Setup Bing Webmaster Tools
However, it is not as popular as Google. But Bing is the best search engine after Google. Bing comes with many features that are not available in Google Search Console like built-in keyword research tool.
Setup Google Analytics
The Google Analytics site is the best tool for checking Stats. This tool helps you know what people are looking for on your site and what they like to read.
Setup Yoast SEO (for WordPress users only)
Yoast SEO is the most popular and best SEO plugin for WordPress blog. It comes with some important features.
- You can change the title and meta description of the post.
- You can add focus keywords to your article.
- Can create XML Sitemaps.
- Can edit .htaccess and robots.txt files.
- Title and Meta description can be used for taxonomies (category and tags).
These are some SEO tutorials that apply to every website.
Now let’s look at the main factor of this SEO guide.
1. Keyword Research
SEO depends entirely on Keyword research. Simply put, Keyword Research is the first step of SEO. So it is very important that you should come to choose the right keywords.
2. Include Main Keyword in URL
The URL helps the search engine to understand what your blog post is about and when we add our main keyword to the URL, the search engines can easily find out what the content is about.
This is why you should add keywords to your URL. Also, try to keep your URLs SEO friendly, short and meaningful.
3. Start Your Title With Keywords
Adding keywords to the title is very important according to on-page optimization. But how to add it? To get a good rank in the search engine, add keywords to the beginning of your title.
4. Use Main Keyword in 150 words
This step makes your content even more targeted and SEO friendly. So use your keyword once within 150 words.
For example, in this post you can see that I used the keyword “SEO Tutorial” in the first 150 words.
5. H1, H2 or H3 Tags का सही उपयोग
H1 tags help boost search rankings. But keep in mind one thing, do not fill your entire content with H1 tag. However, it is not related to the important Google Ranking Factor.
But when it comes to search engine optimization, every little thing can help in this.
6. Optimize Images
An image is equal to 1000 words. And worst of all, Google cannot read the image. It reads the image based on the alt tag of the image.
This is why always give the right name of your images. Apart from this, you should also pay attention to the alt tag of the image. Here’s a guide – How to do Images Optimization for SEO
7. Avoid Keyword Stuffing
In the old days, keyword Stuffing was used to rank any page. But now Google has become very smart.
If you do keyword stuffing in your content, Google will not rank your content. Therefore, instead of using the same keywords repeatedly in your content, use LSI keywords and related keywords.
8. Use External Links
External links make your content more useful. But one thing that should be kept in mind, the linking site should be trusted and reputable. Otherwise, your site may be penalized.
This SEO strategy shows Google that your content is trustworthy and well referenced.
9. Use Internal Links
Internal links make your content relevant for both search engines and users. Internal linking makes your post informative. In addition, visitors spend more time on your site which reduces the bounce rate. Apart from this, Google considers your content as quality content.
10. Check Crawl Error
Sometimes it happens that Google is unable to crawl your page and shows Crawl error for that page. As a result, your page is not able to rank in Google.
To check Crawl Errors, log into Google Search Console, then click Crawl >> Crawl Stats. Here you will be able to see the error URL of your site.
11. Fetch as Google
Many times it happens that Google does not crawl your page completely and as a result, your content is not able to rank well in Google.
This is why use Crawl >> Fetch as Google option in Google Search Console tool.
12. Mobile Friendly
More than half of the searches are done by mobile. If your site is not mobile-friendly, it will not rank well in Google. Google gives more value to mobile-friendly sites and ranks well in search results.
Google has also developed a mobile-friendly testing tool to check whether your site is mobile-friendly.
13. Fix Broken Links
Broken links greatly affect user experience and your site ranking. So try to fix them as soon as possible.
WordPress users can easily find and fix it using the Broken Link Checker plugin.
14. Move to HTTPS
If you use HTTPS (SSL certificate) on your site, it helps to boost your ranking. Google announced in August 2014 – HTTPS as a ranking signal.
If you are running your site over HTTP, redirect it immediately to HTTPS. But if you do not redirect properly from HTTP to HTTPS, it can affect your site ranking and traffic very badly. Even in one night your site traffic may be zero.
15. Site Loading Speed
Google attaches high importance to fast loading site. This is why Google has created the PageSpeed Insights Tool so that you can determine the loading speed of your site.
16. Create Powerful Backlinks
The process of creating links is called backlinks. This is a very old Google ranking factor. But backlinks should be from relevant and well-ranked websites. Here is a guide – Website Ke Liye High-Quality Backlinks Kaise Banaye 2019
If you create bad and low-quality backlinks for your site, it can hurt your ranking badly.
Also, do not buy backlinks for your site, otherwise, you may face Google Penalty as such backlinks also contain low quality and pornographic sites links.
Quick Tips for Creating Backlinks
- Write Quality Content
- Guest Post on another top ranking blog
- Submit your site to Web Directories
- Comment on top ranked blog
- Discussion Use Platforms
17. Quality content
If you do not write a useful and informative blog post for the visitor, no one would like to visit your site and the result is that you are storing garbage on your blog, nothing more. Always try to write unique and quality content.
18. Length of Content
Long content performs better in search engines than any short post. If you write your blog short post, then your post should be at least 1000 words without any nonsense.
19. Meta Description
This plays an important role in increasing the Click Through Rate (CTR) on your content. However, Google generally allows writing a meta description of 300 characters.
If you are a WordPress user, you can write good meta descriptions using Yoast SEO.
After publishing the article, it is very important to promote it. If you don’t do this then you are making a big mistake. This step is related to off page SEO. Simply put, promoting your site is called off-page optimization.
The main reason for doing this is to attract the attention of users and search engines. If you promote after publishing blog posts, it helps to increase your blog traffic.
21. Grammar and Spelling
If this SEO Tips has proved helpful for you, then don’t forget to share it!