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The Importance of Google Analytics

Google Analytics is a very important digital marketing tool, but most companies seriously consider it low. This allows you to measure the results of individual campaigns in real-time, compare data from previous periods and more. These are some of the reasons why you should use Google Analytics to measure the success of your website.

Overview of All Channels

Analytics shows you data from all channels that bring traffic to your website, including:

The fact that being able to monitor all platforms allows you to review what works best and does not do in the context of the ad. Having all the data in one place has the advantage of comparing different channels. If you are currently investing in your SEO, PPC or social media marketing, you can control your ROI. You may need to find out how you can maximize your social media strategy. Or your PPC campaign is not working according to your idea. A look at the matrix of bounce rate and time on the page can show you whether you need to improve your landing pages to get a better return on your investment.

Conversion Tracking

It’s good to know how many people have come to your site and where they’ve come from, but how do you know if users are really becoming? Google Analytics allows you to set goals to track when a user completes a certain action on your site. Although each channel is running on your site, you should know that the traffic is changing.

Customer Engagement

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Google Analytics has many features that allow you to review how well users interact with your website and content. These metrics monitor various aspects of the client’s trips, showing how the client has communicated.

  1. Rounded rate: After viewing only one page, the percent of visitors coming without a chat from your website.
  2. Pages / Sessions: The average number of pages viewed by each visitor (not including those that have been bounced).
  3. Average Duration of Session: The average amount of time each visitor spends on the website (again, the person bouncing in it does not include)
You can also see these statistics on different pages, giving you a better idea of ​​which pages work well and who may need optimization to improve the user experience.

Device Overview

With the introduction of the first mobile ranking, this section has become even more important. As your website should now be compatible with mobile devices if you want to include them in the ranking of relevant search results. Google Analytics allows you to monitor which devices your users come from, which tells you how well your mobile site works compared to the desktop version. If you get the same number of visitors from each platform, but there are fewer conversions in one, then this could be a problem with the user experience of that version of the site.

Combining Data With Business Goals

Google Analytics data can tell you a lot about the website’s performance. This information can be very useful. However, if you do not know what you are trying to achieve, then this is just: information. The accuracy and performance of the display are done with pre-installed objectives compared to KPI. Do you want people to contact? Download your white paper? We have set up a practical guide on how to set business objectives and how to isolate them for tracking performance: Measuring Digital Marketing.

Why Should I Use Google Analytics?

If you are still not convinced, then let us briefly tell it to us. Google Analytics lets you track several important metrics that cover all aspects. You can monitor the effectiveness of your online marketing strategies, content on the site, user experience and efficiency of the device. All these figures show you what works best and most importantly is what does not. Once you identify any problem on your site, you can create a solution. Google Analytics gives you the information needed to improve your website and make it as best as possible.

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